One year into legalization of Cannabis has opened up dialogue among women ready to step out of the cannabis closet and de-stigmatize the stereotypes and tropes of a cannabis user. To capture a milestone month of April 2020, we aim to complete a cross Canada tour to document 420 every day women from diverse ages and backgrounds to share intimate stories of defining moments that cannabis has made in their lives. There will be 20+ opportunities to partake in events, filming and influence the community as a social impact for good business.
Increasing the acceptance of cannabis use creates a growing Cannabis community and abundant opportunities.
Highlighting real women on their wellness with weed stories through testimonies will increase confidence to engage with brands that align to their values. Women from minority groups as seniors and moms are also a growing consumer of cannabis, but little content makes them visible to the conversation. Get in front of these women, get in front of a snowball effect of champions for your brand
Our goal is to turn these stories into a month long immersive live installation with an official launch party. And you’re invited!